Whether you’ve yet to venture into the Online Dating world, or are online already, it is without a doubt a useful and successful connection tool helping millions of single men and women worldwide meet like-minded potential suitors they wouldn’t otherwise have the chance to cross paths with.

Statistics show that the 50+ age group is the fastest growing online dating age group. Pew Research’s data tells us that those aged 45-to-54 are just as likely to date online as someone in their 20's. Additionally, in 2014, 9.1% of the online market included consumers ages 55-to-64 years old, and 4.5% were 65 years and older.

I’ve had the pleasure of supporting clients of all ages use online dating to their advantage. Yet a common theme I hear from my clients in the 50-70 age range is that their age doesn’t reflect their energy, spirit and sense of adventure in life. They don’t “feel” or “look” the age others expect their age to represent.

It’s the reason as a dating coach, I don’t recommend main stream popular dating apps to clients, as I’m not confident my clients will have as much success.

That’s about to change. I was excited to learn that the UK’s Leading Dating Expert Charly Lester decided to tackle this head on, and create a new quality Dating App Lumen specifically for Single ladies and men from 50 and over. Forbes has called it Tinder for Seniors. HERE. I would add a more classy version.

I had the pleasure of asking Charly all about it.

What was your inspiration to create a Dating App for men and women from 50 and over?

Both Antoine and I have worked in the dating industry for a long time and we had noticed that no one has a service which works well for this age group. A lot of the over 50s dating sites seem more aimed at 70 and 80 year olds with the imagery they use, and no one is offering an app-only service, and so we created Lumen.  

We wanted to create an app which we would happily recommend to our friends’ single parents, where they can meet like-minded active over 50s. I can’t count how many times friends have asked me where their parents should be dating following a divorce, and now I finally have an answer for them!

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 How is Lumen unique compared to many existing Apps available?

There is no other dating app available that is just for over 50s.  When you sign up, you are immediately blocked if you’re under 50! Yes, some of the websites have apps too, but this is the only product which recognizes that people over 50 own smart phones and use apps.

We have created a safe space for over 50s – every user profile is photo verified with a selfie so you know you’re talking to a real person.  And we’ve designed the app with high quality profiles and to encourage good conversation. Every profile includes at least 3 photos, an ‘About Me’ section, and an ‘I’m looking for’ section.

What advice would you give to Ladies especially who are reluctant and fearful to use dating apps?


Lumen has been specifically designed to be a safe space for you to date, so please don’t worry. Everyone who is on the app has been photo-verified, so we know you are talking to the person in the photos, and the great thing about dating apps is that you can easily end a conversation if you no longer wish to chat to someone.  

If anyone says anything that makes you feel uncomfortable, you can block or report them, and dating apps mean you can talk to a potential love interest without giving them your phone number or other contact details.

Dating apps are a great way to meet new people who you wouldn’t get chance to meet ‘in the real world’.  

What are your top 3 tips to avoid Dating App apathy and frustration?


  • Be honest in your profile – let people know what you are looking for, and be honest about who you are.  Use recent, realistic photos, and get a friend to check that your profile is an honest representation of who you are.

  • Take time to read peoples’ profiles, and write individual ice breaker messages.  Treat other people the way you’d like to be treated yourself.

  • If you find yourself getting bored of the dating process, give yourself a break.  Dating should never feel like a second job! It should be fun!


What do you believe are the keys to having success and fun on Lumen?


Keep an open mind.  Try not to have too fixed a list of exactly who you want to meet.  Work out what your deal-breakers are, and what kind of relationship you’re looking for, and then be flexible about the things that don’t matter so much – for example height, job, divorced etc.

In which countries will it available?

We’ve launched in the UK first, but the app will be available internationally from next month.

The app is designed to show you people who are in the same city or town, but you can set your search parameters wider.  

and your thoughts about Long Distance Connections?

In my experience long-distance connections, and their success, are completely down to the couple involved.

I’m sure you agree that talking to the creator of a dating app instills confidence and security that it isn’t “just another” app, but one based on great values, made with love care, and attention for you, your friends and family in mind.

I now feel confident to recommend this app to my clients.

Please note, and my clients can attest to this, that I’m an advocate of quality relationship sites and apps, which is why I love learning about and sharing new ones like this. There is no promotional affiliation involved in this blog.


About Lumen

Lumen is a dating app, specifically designed for over 50s to meet genuine like-minded singles.

With a focus on the interests that matter to you, we want to encourage quality conversations and connections.

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About Charly Lester

Charly is the Co-Founder of Lumen, a new dating app for over 50s.  She was the dating editor at the Guardian and is former CEO of The Dating Awards.  Lumen is available to users in the UK and can be downloaded now, free of charge, from the App Store and Google Play Store.  For more details go to www.lumenapp.com


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